A Message From Rabbi Vigler

Dear Friend,

The greatest asset in the struggle against assimilation is you.

Let's be honest - kiruv is tough, it is strenuous, it is uncomfortable, it doesn't always suit your type of life.

But it is exhilirating. No experience quite measures with inspiring a fellow Jew, teaching him to put on tefillin, lighting candles with her or learning Torah. Want to find meaning and fulfillment in your own Yiddishkeit? This is your opportunity.

Hashgacha pratis leads us to meet Jews from all walks of life - we dare not look the other way.

As an observant Jew, you are by default an ambassador of the Jewish faith. And for all the organised kiruv in the world today, nobody can succeed quite like you could because you have that personal connection, and the Jews you know, no official Rabbi would ever meet.

Jews out there need us. And there are no excuses. Be genuine, you will see - it will only enhance your business and engender trust and warmth in your relationships. Don't preach - that never works, just be a true friend and a model of Jewish life. As Rabbenu Tam guaranteed - words that emanate from the heart, penetrate the heart. And yes, you are an inspired Jew. And you do know enough to teach.

Perhaps a better term than kiruv is Ahavas Yisrael. Share a non-judgmental Yiddishkeit.

We want to have a share in your great mitzvah. MitzvahShare is not about us, it's about you. In the zechus of your work, may we merit the rebuilding of Yerushalayim and the coming of Moshiach immediately.

Lechayim - to an everlasting partnership and much hatzlacha

Rabbi Yoseph Vigler